Focus on quality at all the different steps of the research:
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Recruitment of consumers outside of panels, reliability of quantitative field work (constant supervision) |
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Collection of information and its analysis by experienced players |
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Practical, operational syntheses and recommendations enriched with our knowledge of the markets |
Adapted and resourceful methods to bring subtle, reliable and operational answers to the questions at issue:
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Observation in situ (consumption notebooks, camera…) |
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Face to face interviews |
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Groups with projective techniques and materials (identity kits, tactile stimulis, visuals…) |
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Quantitative (hall test, CAWI, on line…) |
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Semiology |
A follow-up through consulting, if required and requested by the client.
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