Focus on quality at all the different steps of the research:

	Recruitment of consumers outside of panels, reliability of quantitative field work (constant supervision)
	Collection of information and its analysis by experienced players
	Practical, operational syntheses and recommendations enriched with our knowledge of the markets

Adapted and resourceful methods to bring subtle, reliable and operational answers to the questions at issue:

	Observation in situ (consumption notebooks, camera…)
	Face to face interviews
	Groups with projective techniques and materials (identity kits, tactile stimulis, visuals…)
	Quantitative (hall test, CAWI, on line…)
	Semiology

A follow-up through consulting, if required and requested by the client.