Closest to reality, so as to answer a wide array of tactical or strategic issues.
Detecting the new trends,
grasping and understanding the insights, the aspirations, the new needs and behaviors, the drivers on the markets.
Diagnosing the territories and the mixes,
defining the strengths, weaknesses and potential opportunities of a brand, a product or a service.
Bringing to light, Screening, Optimizing new product or advertising or services concepts
Validating and optimizing advertising and promotional communication:
testing of commercials, advertising, advertorials, mailings, loyalty programmes, incentives…
Checking the organoleptic performances of a product and helping to optimize it
Validating and optimizing packaging,
A real expertise of the different targets including children and teenagers