[ HOME VISIT ] & [ SHOPPER STUDIES ]

	Closest to consumers' behaviors via immersion and observation of their daily lives, of their "real lives".
	- at home : ethnography of daily living to detect new insights, to better understand habits and behaviours: consumption notebooks. - on the point of sale : to elucidate the buying decision-making processes, the arbitrages or to better understand the strengths and weaknesses of the packs on the shelves.

[ STREET VOICE ]

Vox Pops made in the street for a quick, direct and spontaneous feed-back of consumer habits or perceptions on a given theme.

[ TRACKING BLOG ]

	Follow-up of the uses, perceptions, appeal of new concepts for a product, a pack… while they are being discovered by consumers and integrated into their daily lives:
	- individual follow-up of each of the respondents included in the research. - eventual dynamic of confrontation.