In quest of consumer insight and trends
In the perspective of strategy & innovation


To diagnose and bring to light the needs, expectations, drivers of a market, the evolutions in the representations, attitudes, images and behaviors.
A palette of dynamic, projective and in-depth techniques
Groups, mini-groups, groups of confrontation, triads, face to face interviews…
Completed or not with a prior "live" phase


Interactive workshops allow to optimize a concept, packaging, a logo, the product mix via successive sessions.

With live interaction between the Project managers of the Client, consumers and 2 senior consultants from HERZOG. (including Soiwa Herzog and a consultant experienced in advertising marketing).

Sessions over one or several days sequenced with days of reflection and of debriefing in view of the previous stages to obtain a directly operational result.


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