Validations
Through quantitative phases, enriched with a qualitative perspective

[ COB ]

	Packaging test via a specific and standardized method that allows to avoid rationalization.
	A technique that enables to diagnose the relevance: - of the current packaging of a product vs. the competition - of new packaging projects vs. the current one and vs. the competition

[ STAND OUT ] and [ BRAND RECOGNITION ]

Quantitative modules to measure the impact of packaging (usually coupled with a COB)

[ BENEFITS AND BARRIERS ]

To understand, in a weighted way, the benefits and barriers of a product or a brand.

[ CONCEPT TEST ]

To screen or validate concepts for new products, thus gradually building with different studies an internal database.

[ ADVERTISING COMMUNICATION PRE-TESTING ]

Made on larger samples, with questionnaires that alternate open-ended questions, questions with rating scales and projective questions.

Field-work in hall-tests (Paris and Provinces):
- a team of professional interviewers trained to probe open-ended questions
- permanent control of the field-work by our field managers
- statistics by SOCIOLOGICIELS

Field work via Internet with the support of an access panel

Processing and analysis of the information by statisticians with in addition a qualitative perspective analysis of the verbatims or with more thorough investigation of the results by groups or individual interviews