[ CONSULTING & VERBATIM ]

	To bring insights to light, for validation / optimization of concepts, packaging, TV commercials, ads, incentives, direct mailing, loyalty programs, logos…
	Focus groups leading to:
	- a synthesis of the key findings along with operational recommendations - a video selection of the key moments in the groups as an illustration, optionally

[ COMM'CHECK ]

	Modules of 12 interviews conducted by Project Managers, to diagnose story-boards, animatics, TV commercials… leading to toplines, real tools to help optimize the project:
	- on an individual basis for a more reliable diagnosis of the understanding - an approach perfectly adapted to children targets

[ SEMIO-FLASH ]

	Operational watch and relevant outlook of a semiologist on an advertising, packaging corpus.
	Analysis associated in most cases to a consumer approach so as to:
	- better assess the performance of an advertising communication, of a pack as such and vs. the competition - detect the available conceptual and enunciation niches